Seoul, South Korea – October 6, 2024 – The Sawasdee Seoul Thai Festival 2024: T-Pop Story brought a vibrant fusion of Thai culture, music, and sustainability to Cheonggye Plaza on October 5-6, 2024. Drawing over 50,000 attendees, the festival celebrated not only the richness of Thai heritage but also marked the 65th anniversary of Thailand and South Korea’s diplomatic ties.
B.Grimm kicked off the festival with an exclusive Opening Reception on October 4, welcoming high-profile Thai and South Korean dignitaries, celebrities, and business leaders. Speeches from H.E. Mr. Tanee Sangrat, Ambassador of Thailand to South Korea, and Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), highlighted the lasting cultural and diplomatic bonds between the two nations.
As a key supporter, B.Grimm emphasized the power of cultural exchange, a theme that resonated through the festival’s vibrant lineup. Thai pop culture took center stage with electrifying performances from T-Pop stars like Zom Marie, Eff Rattapong, and the all-female sensation 4EVE, whose energetic performances lit up the stage. The excitement hit a crescendo with DJ Botcash, whose beats transformed the plaza into a pulsating celebration of modern Thai music.
The festival also tantalized taste buds with authentic Thai cuisine. Crowds gathered to sample iconic dishes like Som Tam (Papaya Salad) and Pad Thai, with a Som Tam competition adding a fun, interactive twist. The culinary experience offered a deeper appreciation of Thailand’s food culture, blending tradition with a modern twist. Beyond food and music, visitors were treated to a range of Thai cultural displays—from Muay Thai demonstrations to mesmerizing traditional dance performances. The festival’s grand finale came with a captivating showcase of Pattaya Fantasy, leaving audiences in awe on both days.
“We are honored to support the Sawasdee Seoul Thai Festival, a reflection of our shared values of cultural unity and sustainability,” said Harald Link, Chairman of B.Grimm. “Our renewable energy projects in South Korea align with this mission, strengthening both our cultural and energy partnerships.” B.Grimm’s commitment to sustainability was at the heart of the event. With recent investments in offshore wind power projects in South Korea, totaling a capacity of 1,030.6 MW, the company continues to champion renewable energy across Asia, contributing to Net-Zero Carbon Emissions goals. The festival served as a reminder that progress in energy and culture go hand in hand, bridging nations through meaningful collaboration.
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