CAMPARI & Alchemy Thailand has officially launched "Negroni Week 2024" with a spectacular Opening Night event at the prestigious FireFly Bar, Sindhorn Kempinski Hotel Bangkok. This 12th annual celebration of the iconic Negroni cocktail brought together mixology enthusiasts and charity supporters for an unforgettable night of craft cocktails and philanthropy.
From left: Manuel Llamas - Food & Beverage Director - Sindhorn Kempinski Hotel Bangkok, Sasiwimol Dararattanaroj, Tommaso Cecca - Global Head of Camparino Licensing & Mixology, Arno Schonfelder, General Manager – Alchemy Thailand and Carla Porter.
A highlight of the evening was the guest appearance of Tommaso Cecca, Global Head of Camparino Licensing & Mixology, who elevated the event with his world-class bartending expertise. The night was not only a tribute to the Negroni but also a commitment to giving back, with proceeds supporting Slow Food, an organization dedicated to preserving culinary diversity and promoting sustainability.
Since its launch in 2013, Negroni Week has grown into a global movement, with over 12,000 bars and restaurants participating across nearly 80 countries. In 2023, Negroni Week raised more than $600,000, funding scholarships for 24 hospitality professionals and supporting 17 community-based projects.
Looking ahead, Negroni Week 2024, running from September 16-22, continues to champion charitable causes within the hospitality industry. Through the Negroni Week Fund, Slow Food will direct contributions toward preserving cultural and biological diversity, promoting food and beverage education, and advancing equity and justice in communities worldwide.
For more information, please visit: www.negroniweek.com
Enjoy Negroni Week Responsibly
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