The 11th annual #NegroniWeek takes place between 18th – 24th September 2023, celebrating the bonds between Campari, the iconic Negroni and the world of mixology, with fundraising proceeds going to charitable partner Slow Food
Thailand, Campari, Italy’s iconic red Apéritif, and Imbibe Magazine come together for Negroni Week once again to support Slow Food’s mission to foster a more equitable and sustainable world of food and beverage through a series of local events at bars, restaurants and retailers around the world. With the unbreakable bond between bartenders and the world of mixology, the global charity initiative puts the power of fundraising in the hands of the industry, growing over the past decade to attract thousands of partners in over 80 markets, and raising over $4 million for global causes. Since the cocktail’s creation in 1919, Campari has been the red heart of the Negroni, a cocktail which showcases the unique flavour profile of Campari and is now one of the most-loved cocktails globally. The Negroni’s rise in popularity wouldn’t have been possible without the limitless skill of bartenders sharing their talent with the world; these connections will be at the core of Negroni Week 2023 activations, strengthening the mutual appreciation between Campari, global bartenders and Negroni enthusiasts worldwide.
Slow Food, the official giving partner for the second year, is a global movement of local communities and activists, across more than 160 countries. Just like Campari and the Negroni, Slow Food has Italian roots, creating the perfect pairing. The Slow Food Negroni Week Fund will continue to directly support the hospitality community in 2023 and beyond, helping to preserve cultural and biological diversity, promote food and beverage education with knowledge exchange, and foster equity and justice. With the increased challenges facing the hospitality and food & beverage industries in recent years, this work is more important than ever.
WHAT NEGRONI WEEK 2023 HAS TO OFFER
There’s no Negroni without Campari, just like there’s no bar industry without bartenders. To celebrate this bond, the Slow Food Negroni Week Fund gives direct support to those in hospitality. Throughout the week there will be opportunities to celebrate cocktail culture and show appreciation for the art of mixology, recognising the dedication and skill of bartenders to create one of the world’s most iconic and loved cocktails. In the 11th edition of Negroni Week in Thailand, cocktail enthusiasts and Negroni lovers will get the chance to enjoy varieties of the cocktail, from the classic staples to innovative, inspiring recipes, at leading bars and restaurants, as well as a boozy brunch, an idyllic dinner cruise with scrumptious food and drinks and a fun bar hop, and at the same time celebrate the art and craft of cocktail making of the bartenders, and give back to society through The Foundation for the Deaf under the Royal Patronage of Her Majesty the Queen.
International Guest Bartender
Celebrating the timeless bond with bartenders across the globe, Campari brings nine renowned international guest bartenders to Bangkok to paint the town red alongside local talents.
Monday 18 September
Negroni Week in Thailand opens at BKK Social Club, ranked 14th in the World’s 50 Best Bars List 2022, with special guest bartender, Giorgio Bargiani, 1757 Cinzano Vermouth di Torino Global Brand Advocate and Assistant Director of Mixology of London’s Connaught Bar. Enjoy specially crafted drinks with unmistakable Italian flair for one night only.
Tuesday 19 September
Meet Manchester-native, Joe Schofield, creative director of Asterley Bros and recipient of International Bartender of The Year in the Tales of The Cocktail Spirited Awards in 2018, who will let you in on some seriously creative crafted cocktails at Lennon’s. Over at Siam Yacht Club by the river, Bangkok’s homegrown star and winner of Wild Turkey Behind the Barrel Thailand Competition 2019, Noppasate Hirunwathit, is all geared up to serve up some creative, stiff drinks.
Wednesday 20 September
The swanky industrial loft Rabbit Hole welcomes one of Greece’s major players in the hospitality scene and co-founder of Barro Negro, Athens’ first tequila car, George Kavaklis, as the special guest bartender, while over at the tropical-inspired Thaipioka, 2021 World Class Taiwan Champion Mars Chang is set to churn out some creative spins of Negroni.
Thursday 21 September The Loft Bangkok, Oskar Bistro Bangkok, Zuma Bangkok & SoCal
The Loft Bangkok at Waldorf Astoria Bangkok is offering sensational creations by Nick Sourmpatis, Head Bartender of the Internationally acclaimed The Clumsies Bar in Athens and Greece’s Diageo Bartender of the Year 2012, while over at Zuma Bangkok, a special guest bartender is set to wow the crowd with Japanese-inspired Negronis. On the same night, Oskar Bistro Bangkok has Taiwan’s finest and multi-award winner, Kou-Hao Wu, aka Hardy, manning the bar which is usually frequented by Bangkok’s hip crowd. Meanwhile at SoCal, one of Bangkok’s most prolific and experienced bartenders, Jane Kaew-yod, is serving up his notorious visually stunning and flavorful creations.
Friday 22 September
Ms.Jigger , Firefly Bar & Diplomat Bar
Ms.Jigger, a bar with Italian vibe and narrative-led cocktails at Kimpton Maa-Lai Bangkok, is offering a new, captivating story of Negroni by guest bartender Fabio Nanni, while Firefly Bar with old world charm is serving whimsical Negroni variations by Alexandre Renoue over at Sindhorn Kempinski Hotel Bangkok. Matteo Cadeddu, Sardinia-born Bangkok-based Head Bartender and Beverage Manager, Opium Bar Bangkok with 15 years of experience in the bar scene is set to wow the crowd with his sophisticated, playful and creative drinks at Diplomat Bar.
Saturday 23 September
Gir, Woo Bar at W Koh Samui, Nomada Open Fire Grill & Beach Club
Immerse in the space engulfed by lush nature and stunning rock arrangement and take a sweet escape from the outside world with a special creation of Negroni varieties by Victor Arguello Maggiolo, talented mixologist and Head Bartender of Amaro Bar in London. Jan Kaew-yod, Bangkok’s key player in the bar scene, is taking his creativity and unique bartending talents to the shores of Hua Hin at Nomada Open Fire Grill & Beach Club, while over off the east coast of Thailand at Woo Bar at W Koh Samui, Noppasate Hirunwathit is scheduled to bring the bold and beautiful flavors of Negroni varieties to complement the island vibe.
Sunday 24 September
Agung Prabowo, Hong Kong's most revered mixologist caps off Negroni Week Thailand with artfully crafted Negronis for discerning drinkers at AQUA Bar, Anantara Siam Bangkok Hotel, one of the capital’s longest running cocktail bars.
Negroni Week Bar Hop – A DRINK FOR A GOOD CAUSE
Thonglor, one of Bangkok’s most vibrant bar streets, is transformed into a playground for cocktail lovers during Negroni Week. Seven leading bars of diverse characters and charm, namely 008 Bar, Pennant Thonglor, Midsummer Night's Dream Bar, Gaze Cocktail Bar, Copper Bar, Modern-Day Culture and Bar Scofflaws, welcome Negroni lovers to a Negroni Week Bar Hop from Monday 18 – Sunday 24 September with Negronis in both classic and specialty form. A 1,500 THB per person ticket gets bar hoppers one complimentary welcome drink from the Negroni Week menu at each venue and a Negroni Week T-shirt. Limited tickets which can be used on any day within the week, are available for purchase from Campari’s official Line Account @campari, and direct reservation at eachvenue will be required. 100% of ticket sales will be donated to The Foundation for the Deaf under the Royal Patronage of Her Majesty the Queen.
1757 Vermouth di Torino (Cinzano) Masterclasses
On the 18 September, 1757 Vermouth di Torino (Cinzano) Global Brand Advocate Giorgio Bargiani will not only creating his signature twist on Negroni at BKK Social Club as guest bartender, he will also host an insightful masterclass on Vermouth earlier that day from 1-3pm at Four Seasons Hotel Bangkok by the Chao Phraya River, kicking off Negroni Week in Thailand with such inspiring session. Giorgio Bargiani is one of the most influential profiles on the global mixology scene and his work has been recognised with several acknowledgments: Best International Bartender of the Year at Tales of The Cocktail Spirited Award 2023, Best Italian Bartender Abroad at the Bargiornale Awards 2020, inclusion in 30 Under 30 list of Code Hospitality in 2019. With his extensive experience in the hospitality industry, Giorgio will guide bartenders through 1757 Vermouth di Torino and the rich heritage of Cinzano, a brand that symbolizes Italian culture and traditions.
Negroni Week on Cruise
Step aboard the beautifully restored antique rice barge and set out to a memorable journey with CAMPARI & Anantara Riverside Bangkok Resort. On Wednesday 20 September for one night only, guests will be treated to fine dining set dinner and classic Campari cocktails while enjoying views of royal residences, glittering temples and striking landmarks on an idyllic cruise along the majestic Chao Phraya River. A ticket at 3,000 THB is inclusive of dinner and free flow cocktails from Negroni Week menu on a cruise, which starts from 5pm at Anantara Riverside Bangkok Resort and concludes at 8pm. Limited tickets are available from CAMPARI official Line Account @campari, and 100% of ticket sales will be donated to The Foundation for the Deaf under the Royal Patronage of Her Majesty the Queen.
Negroni Week Brunch
Enjoy some crafty Negronis with fine nibbles and sumptuous menus with Negroni Week Brunch on Saturday 23 and Sunday 24 September.
On Saturday 23, indulge in flavourful brunch dishes with complimentary welcome drinks from Negroni Week menu at the colourful and cozy Gigi - Dining Hall & Bar, Contento with comfort Italian menu and Mediterranean-inspired Mimosa Bangkok, and free flow cocktails from Negroni Week menu at Giglio Trattoria Fiorentina, which is known and loved for their authentic Tuscan food.
If you’re enjoying Catalan Sunday Brunch by Chef Ferran Tadeo at Embassy Room – Catalan Cuisine of Park Hyatt Bangkok on Sunday 24, not only you will get to savour an array of authentic Catalan dishes, but you will also get free flow cocktails from Negroni Week menu to elevate your brunch experience. The brunch is served at 2,900++ THB per person, 12pm-3pm.
Over at Up & Above Restaurant and Bar, The Okura Prestige Bangkok, indulge in premium selection of international and Asian favourites at Sunday Brunch and enjoy a complimentary welcome drink from the Negroni Week menu exclusively on Sunday 24 September only. Price starts from 3,500++ THB per person, and brunch is served from 12pm-3pm.
Also, on Sunday 24 September only, you can enjoy free flow cocktails from the Negroni Week menu along with Chef Carlo Valenziano’s sophisticated Mediterranean-inspired Sunday Riviera Brunch at ALATi, Siam Kempinski Hotel Bangkok, served from 12pm-4pm at 3,200++ THB per person.
For more information about what’s happening during Negroni Week 2023
Please visit http://www.negroniweek.com/
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